Prozak 2.0

Overview

Prozak 2.0 is an iconic Kraków nightclub, beloved by electronic music enthusiasts and world-renowned DJs alike. The venue needed a digital presence that would match the energy and reputation of their legendary parties — from intimate club nights to their signature Roof Party and Boat Party summer events.

My Role

Design & Development

The Challenge

Prozak 2.0 had outgrown their previous web presence. They needed a site that could:

• Capture the raw, immersive energy of the club experience
• Showcase their diverse event formats (club nights, rooftop parties, boat parties)
• Provide easy content management for a constantly rotating event schedule
• Load fast while delivering a visually rich, image-heavy experience

Approach

Visual Direction

I leaned into bold, full-bleed photography and minimal UI to let the atmosphere speak for itself.

The design strips away unnecessary chrome — no gimmicks, just the vibe. Dark color palette, editorial typography, and confident whitespace create a premium feel that matches the club's status in European nightlife.

Content Architecture

Built a flexible content structure with Prismic CMS that allows the Prozak team to independently manage events, lineups, and gallery content. This gives them full control without needing developer support for day-to-day updates. The site originally ran on Prismic; it was later reworked onto a custom headless CMS — the same editorial workflow, without the third-party dependency.

Performance

Implemented responsive image optimization with Prismic's image API, lazy loading, and efficient asset delivery to ensure the image-heavy layout doesn't compromise load times.

Results

A website that feels like stepping into the club itself — immersive, confident, and unapologetically bold. The new platform serves as a proper digital home for one of Kraków's most important cultural institutions.

Key Takeaways

This project reinforced that sometimes the best design decision is knowing what to leave out. For a venue with this much visual identity, the website's job is to amplify — not compete.